Celebrity collaborations give labels an instant leg up in the market. An A-lister’s stamp of approval is more than an endorsement these days, but also an extension of the star’s brand.
We have seen celebrities endorse all types of brands for many years in return for a small fee. Some brands are synonymous with some stars even for years after the partnership.
Nowadays, social media is saturated with paid partnerships between personalities and brands. Audiences have to sift through thousands of unmemorable paid media content each day.
It is always refreshing to see a collaboration that is memorable and desirable, especially in fashion. Thus, we have listed five of our favorite celebrity fashion collaborations from the past few years.
Calvin Klein is no stranger to campaign collaborations with internationally recognized stars. The fashion house has the entire Kardashian family on their roster, A$ap Rocky and Troye Sivan.
Although the couple didn’t have a part in the #ck50 design process, they stood out in the campaign. The newlywed’s partnered with the brand alongside other models and stars, but they truly stole the show.
Tyler The Creator is a huge fan of collaborations with existing designers. His creativity and vibrant branding have afforded him opportunities to work with fashion lines like Levis, Converse, and Vans.
Last year, Tyler added Lacoste to his collaboration list. The collection stayed true to the usual Golf Wang silhouettes that Tyler loves but had a more muted colorway to fit Lacoste’s country club style.
Bombas is a dynamic sock brand that promises “the most comfortable socks in the history of feet.” Yara Shahidi may be a stunning and intelligent actress, but she does love her comfort.
The Grown-ish star collaborated with Bombas on a selection of socks, named the Unite collection. For every purchase from the collection, a pair is donated to an organization supporting less fortunate communities.
Justine Skye released her second capsule collection with H&M earlier this year. Justine suggests that the bold neon and metallic items in the line are ideal for a festival or party with your friends.
“I really wanted people to look at my collection and see themselves on a fun night out,”
Says Justine Skye
The pop singer revealed that she was in on all of the creative decisions for this collection. She explained that she wanted the pieces to be as comfortable as possible for a long night of grooving.
J-Lo and her future husband, A-Rod, collaborated with Quay Australia on a sunglass collection. The duo created six pairs of sunglasses that ranged in style in shape to fit both their personalities.
The variety of styles from their collection looks so good that we want to buy them all. It also helps that the couple looks so hot while modeling the eye accessories together.
March 24, 2022