Estee Lauder To Close Becca Cosmetics
Estee Lauder will be closing Becca Cosmetics five years after they acquired the brand. The Australian-born brand was founded in 2001, giving the line a successful twenty-year life.
Becca Cosmetics is well known for its illuminating complexion products that even celebrities love. The brand, which was founded in 2001, was a vital player in the creation of skin-like glow products in makeup.
After five years of acquiring Becca Cosmetics, Estee Lauder will close the brand’s doors for good. Read more to discover what made Estee Lauder come to this decision and celebrate the brand’s legacy.
The Birth Of Becca Cosmetics
Becca Cosmetics was founded in Perth, Australia, by Rebecca Morice Williams. Rebecca worked as a makeup artist when her frustrations with the makeup market grew into her very own makeup line.
The first product that Becca Cosmetics ever made was a foundation that drew in a small following. Within a decade, Becca Cosmetics’ glow-centered products gained a cult following that would set them apart.
Becca cosmetics was one of the first brands to offer illuminating products for a wide range of skin tones. In addition to being inclusive, the brand’s products are also cruelty-free, making them a big hit in the market.
A Successful Second Life
Estee Lauder bought Becca Cosmetics in 2016 to give the brand a second life. Thinking back to the last five years, one will notice that Becca Cosmetics had numerous successful product partnerships to its name.
Collaborators for the Becca Cosmetics brand include celebrities like Chrissy Teigen and Khloe Kardashian. The brand also collaborated with one of the biggest makeup influencers on Youtube, Jaclyn Hill.
Becca Cosmetics even has an excellent reputation amongst gen-z for its TikTok famous eye brightening corrector. Their highlighter collaboration with Euphoria star Barbie Ferriera also drew in the younger crowd.
Taking A Hit Due To The Pandemic
Like many businesses, Becca Cosmetics suffered a significant loss from the coronavirus pandemic last year. The above information is confirmed in the brand’s shut down announcement on Instagram and their website.
“At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021.”
The Becca Team Writes
The brand may have been suffering over the past few years, but the pandemic made things final. Becca Cosmetics reveals that they will be closing this September, resulting in shock from beauty lovers globally.
We will never forget the Becca Cosmetics glow, and many makeup lovers are sad to see the brand go. Make sure to stock up on all your Becca faves before their official closure this fall.