Exploring The Reasons Why We Share Our Achievements Online

Jul 26, 2021
01:00 A.M.
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Most of us put the phrase ‘if it isn’t on Instagram, did it really happen?’ into practice quite often. Plenty of us are guilty of the occasional humblebrag on social media, but we are not really sure why.


Social media was intended as a platform to share our thoughts, opinions, life events, and interests with friends. Although many people use it for the above reasons, plenty of us also use it as a platform to show off.

However, before you feel called out, everyone should know there are some good reasons we do this. Read more to explore the reasons why we feel compelled to share our achievements on social media.

Social Comparison

Photo by Vanesa Giaconi on Unsplash

Photo by Vanesa Giaconi on Unsplash


There is no doubt that social media has allowed room for more social comparison. As more people post perfect versions of their lives, others feel like something is wrong or missing in theirs, triggering comparison.

People who constantly compare themselves to others can be more susceptible to posting a humble brag online. This makes them feel that people are viewing them in a similar light to their peers, who are seemingly more successful.


Photo by Anthony Tran on Unsplash

Photo by Anthony Tran on Unsplash


This point is very much linked to the one made above because comparison does cause a lot of insecurity. Consequently, not having the best self-image can cause one to feel the need to brag online constantly.

Instant Gratification

Photo by Prateek Katyal on Unsplash

Photo by Prateek Katyal on Unsplash

When one posts something online, they have tons of likes and comments to look forward to. This is a form of instant gratification for something you consider an achievement and, in turn, makes you feel good.


The almost instant positive feedback we get online makes our brains release dopamine which is the happy hormone. As a result, posting our achievements online makes us feel good about ourselves very efficiently.


Photo by Joan Kwamboka on Unsplash

Photo by Joan Kwamboka on Unsplash

Many people share their achievements online out of pride for their hard work, and there’s no reason they shouldn’t. However, it’s important not to downplay the amount of work that went into the achievement when sharing online.

Increase Motivation

Photo by Prateek Katyal on Unsplash

Photo by Prateek Katyal on Unsplash

Sharing your achievements online doesn’t always have to be a negative thing when it is done right. Outwardly expressing your joy and pride for achievement can help you and others stay motivated.

One podcaster explained that she loved sharing and seeing people’s achievements online for this reason. She claimed that the act kept her motivated and inspired to achieve the great things she wants in her life.

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