logo

From Praise To Controversy: Rihanna's Savage X Fenty Line Comes Under Fire For Poor Song Choice During Fashion Show

author
Oct 09, 2020
07:39 A.M.
Share this pen
FacebookFacebookTwitterTwitterLinkedInLinkedInEmailEmail

Rihanna and her brands have become known for their inclusivity. Unfortunately, the praise for her vision came crashing down after a huge oversight in the soundtrack for her latest fashion show.

Advertisement

When Rihanna and her team launched the virtual runway show for her Savage X Fenty lingerie collection, fans were in awe of the diverse range of models. The show boasted a variety of ages, skin tones, and body shapes.

However, the glimmers of success came to a screeching halt when some viewers zoned into the soundtrack of the show. The team had selected a song called “Doom” for the event.

The Main Issue

While spooky sounding, the song itself appeared harmless. However, fans realized that the track by musical producer Coucou Chloe included a sample of a hadith (Islamic text.)

Using a sacred text for the purpose of showing off scantily clad individuals naturally sparked outrage. Therefore, it is no surprise that disrespectful use of the words resulted in both the Muslim community and many others on social media calling the brand and the producer out for their insensitive actions.

Advertisement

What Are Hadiths?

Hadith are sacred traditions and words directly linked to the prophet Muhammad. Islamically, the texts are second only to the Quran.

The hadith used within the audio of the “Doom” sample talks about judgment day. and the end of time. The words are noted in the book Sahih-al-Bukhari.

Other Issues

Advertisement

The controversy also opened up a discussion around the use of "Islamic Aesthetic" within the brand and fashion in general. One Twitter user @reversecoconut explained that using Hadith in a fashion show is very similar to cultural appropriation.

The user went on to point out that in a former show, the brand also had models wear scarves around their heads styled like hijabs. Thus, the account emphatically concluded that “my religion is not y’all’s aesthetic.” The Savage X Fenty controversy was particularly shocking as the brand has marketed itself as extremely inclusive.

The Apologies

Advertisement

After a weekend of criticism, Chloe took to Twitter to apologize for using the samples. The producer also announced that the song would be removed from all streaming platforms.

Following Chloe's apology, Rihanna also released a statement on her personal Instagram account. In a series of stories, the singer apologized and explained her stance on the situation.

Advertisement

“I’d like to thank the Muslim community for pointing out a huge oversight that was unintentionally offensive in our Savage X Fenty show. I would more importantly like to apologize for this honest, yet careless mistake. We understand that we have hurt many of our Muslim brothers and sisters, and I’m incredibly disheartened by this. "

Rihanna wrote.

She assured fans that she would never actively disrespect any God or religion. The star then went on to admit that "the use of this song in our project was completely irresponsible" and assured fans that the team is working hard to ensure "nothing like this ever happens again.”

Advertisement
Advertisement
Related posts

What Is Grayromantic and How Is It Different from Aromanticism?

July 24, 2023

10 Flared Leggings Types for Comfort - Styling Tips Included

October 12, 2023

The List of Colleen Hoover Books to Read in Chronological Order - the Standalone Novels and Book Series

September 25, 2023

Y2K Nails: Easy Designs for Everyone to Rock the Retro Vibe

August 14, 2023

Pearl Nails: Transform Your Nails into Pearlescent Masterpieces

September 07, 2023

Milk Nails Is a Trending Manicure Type: Stars Who Already Tried It

October 16, 2023

Pink Chrome Nails in Line with the Barbiecore Trend

September 21, 2023

Y2K Jeans: Styles and Trendy DIY Examples

August 21, 2023

Jojoba Oil for Nails: Discover the Benefits of This Natural Nail Care Solution

August 17, 2023

French Tip Toes: Elevate Your Look with This Chic and Subtle Pedicure

September 10, 2023

Aloe Vera Skincare: Harnessing the Power of Nature for Healthy Skin

August 25, 2023

5 Funeral Dresses under $50 Suitable as Mourning Attire

October 30, 2023

Duck Nails: Why They Are Popular & How to Create Yours with Ease

August 27, 2023

Hip Bone Piercing: Essential Aftercare Tips to Prevent Post-procedure Complications

July 10, 2023

logo
Facebook
© 2023 AmoMama Media Limited