Genderless Makeup Brands Shake Up The Industry

Nov 11, 2020
04:24 A.M.
Share this pen

The only requirement for lipstick, eyeshadow, or foundation is lips, eyes, and skin. Every makeup and beauty product can and has been used by anyone regardless of their gender expression.


All makeup should essentially be genderless makeup. The marketing of makeup for the ‘traditional’ woman is a thing of the past and just won’t cut it.

From Gucci Beauty to Fenty, modern beauty brands aim to include any possible consumer regardless of their gender. Here are some brands who have been doing it successfully and setting the bar.

1. Fluide

Vegan and cruelty-free brand Fluide are making their mark in the beauty space in a big way. With the tagline, 'Make-up for everyone,’ Fluide's mission statement includes every customer possible.

The brand’s aim has led to a make-up range conceived from a queer perspective for a queer community. But of course, nobody is excluded. And on top of providing excellent products, they donate 5% of sales to LGBTQ health and advocacy organizations.

2. Fenty Beauty


Fenty Beauty is determined for everyone to feel included. Rihanna's commitment to fifty shades of the foundation was unheard of for an industry whose benchmark wouldn’t even come near half of that.

Add to that thoughtfully designed packaging that aims neither at men, women, or otherwise, and an Instagram account that regularly regrams its male customers, and Fenty Beauty is hitting the gender-neutral beauty game out of the park.

3. Illamasqua


Illamasqua has been forerunners as far as inclusive makeup is concerned, having been about makeup that’s everyone before other brands had yet to even hear about.

The brand offers in-store courses designed to educate transitioning customers on how to apply their make-up, gender-inclusive Instagram posts, and incredibly pigmented products that have made Illamasqua well sought after.

4. Jecca Makeup


“They wanted someone that was accepting of the community, and they couldn’t find this at beauty counters in the local shopping center.”

Jessica Blackler told Refinery29.

Then followed an immensely successful series of make-up classes teaching transitioning clients how to contour and cover stubble, a dedicated studio space, and eventually a makeup range designed for everyone.

5. ASOS Face + Body


As one of the most influential online retailers globally, when ASOS controversially chose to opt-out of using the word 'beauty' altogether, interests all over were piqued.

Deciding 'beauty' was too linked to cis marketing of the past; ASOS presented a deliberately gender-neutral collection and non-judgemental imagery to match.

Related posts

Decoding the Mid-Size Body Type: Fashion Insights and Must-Haves

August 28, 2023

Douyin Makeup Tutorial: A Guide to the Viral Beauty Trend

August 10, 2023

How to Store Makeup Brushes and Clean Them Effectively

July 20, 2023

10 Flared Leggings Types for Comfort - Styling Tips Included

October 12, 2023

Y2K Nails: Easy Designs for Everyone to Rock the Retro Vibe

August 14, 2023

What Is a Matron of Honor? Exploring The Roles and Responsibilities

August 07, 2023

Duck Nails: Why They Are Popular & How to Create Yours with Ease

August 27, 2023

Aloe Vera Skincare: Harnessing the Power of Nature for Healthy Skin

August 25, 2023

Helpful Tips to Properly Care For Oily Dehydrated Skin

July 17, 2023

Aklief vs. Tretinoin – Choosing the Ideal Topical Retinoid for You

August 23, 2023

French Tip Toes: Elevate Your Look with This Chic and Subtle Pedicure

September 10, 2023

Butterfly Haircut for Thin Hair: Perfect for At-Home Styling

July 13, 2023

How to Achieve Stunning Digital Lavender Nails at Home

August 31, 2023

Are Claw Clips Bad for Your Hair? Exploring the Benefits & Easy Hairstyles

August 03, 2023

© 2023 AmoMama Media Limited