Lanvin is taking us back to the 2000s with their latest move. The luxury fashion house has chosen early aughts pop culture icon Paris Hilton as the star of their Spring/Summer 2021 campaign.
The move is a massive nod to the 2000s. It follows their Fall 2021 filmed show set to Gwen Stefani’s aughts hit “Rich Girl.” Lanvin announced the news on their Instagram page in a clip that saw the socialite and DJ sign her last name on the brand’s logo.
However, Paris left fans stunned with her new look. The star debuted a chin-length bob with a straight finish and a curled under style topped off with bangs in the editorial images. The look is a stark change from the star’s signature lengthy locks.
While the short bob suits the star well, there is no confirmation that the new look is permanent or a wig. Bruno Sialelli, Creative Director of Lanvin, revealed the inspiration for Hilton’s new look in an official statement.
“I wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to be captured.”
According to Sialelli, Hilton is the originator of influencer culture, that is, the famous for being the famous movement. Hilton made waves as a larger-than-life version of herself on “The Simple Life,” which catapulted her into fame in the early aughts.
Hilton has recently opened up about moving on from the characterized version of herself. The star went into detail in her recently released documentary “This is Paris,” where she made a point to note she will be taking new steps and a new hairstyle was one of the changes.
However, the star has maintained some of her early aught glory. While on the show, Hilton was also known for her catchphrases such as ‘so hot’ and ‘love it.’ Lanvin capitalized on the trend as Hilton signed her name on the brand’s logo, certified with her ‘loves it’ catchphrase.
Mert and Marcus shot the campaign. The photographs were inspired by portraits of socialites in 1950s New York City. Moreover, the ‘swans’ concept was witnessed in Hilton’s transformative look as the stripped-back styling allowed her natural beauty to shine.
“She is quite known for her long blonde hair and glimmery style and we wanted to shed light on her ability to transform — much like a swan.”
Hilton is also quite excited about the role. The star expressed her joy in working on Lanvin’s Spring, Summer campaign. In an official statement, Hilton admitted she was proud to represent the brand’s legacy.
Hilton went further to draw comparisons of her brand to the founder of Lanvin, Jeanne Lanvin. The star gushed about the brand’s 130-year history and praised Jeannes’ entrepreneurial spirit even as she cheekily asked fans who the designer’s success reminded them of.
The French fashion house debuted the Spring Summer collection in October last year in Shanghai.
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