Pinterest Introduces New Skin Tone Filter Options To Refine Beauty Searches

Nov 26, 2020
09:23 A.M.
Share this pen

The people spoke, and Pinterest listened; the skin tone search feature is officially getting an update. This is another small victory for inclusivity on the mood boarding app and in beauty.


Pinterest is a beloved social media platform where people share images and other content. The social media app is usually described as a digital mood board because of its scrapbook-like function.

Many women use Pinterest to source inspiration for various projects, fashion, and beauty looks. In 2018 Pinterest created a skin tone search feature to make searches more diverse, and it’s getting better.

The Struggle With Inclusivity

Photo by Javier Peñas on Unsplash

Photo by Javier Peñas on Unsplash


Pinterest has been a popular social media platform for several years with various types of users. For example, newly engaged brides, party planners, photographers, and beauty lovers all use the platform to gather and share content.

“We’ve heard from pinners that it’s not always easy to find the most relevant ideas among the 8 billion beauty and hair pins on our site,”

Says a Pinterest Representative

Photo by Zach Vessels on Unsplash

Photo by Zach Vessels on Unsplash

Unfortunately, many black users found searching for things that relate to them quite inconvenient. Pinterest had a default white selection, which ruined the user experience for black and other POC users.


Skin Tone Search Launch

Photo by Element5 Digital on Unsplash

Photo by Element5 Digital on Unsplash

In 2018, Pinterest launched a skin tone search feature that was available in the United States. This feature allowed users to pick a skin tone range to filter their searches according to their preferences.

“Today our search results aren’t as inclusive as they should be, which is why we’re taking this first step,”

Says Omar Seyal

Photo by Jessica Felicio on Unsplash

Photo by Jessica Felicio on Unsplash


The skin tone filter changed the way that Pinterest users searched for beauty-related images. Additionally, Pinterest’s head of discovery, Omar Seyal, presented that their objective for the filter was to increase inclusivity.

Improvements To The Skin Tone Search Feature

Photo by Etty Fidele on Unsplash

Photo by Etty Fidele on Unsplash

The Pinterest skin tone search filter was only available in the US when it first launched. Fortunately, the filter feature now also works perfectly in New Zealand, Australia, Canada, Ireland, and the United Kingdom.

Following new technology trends, Pinterest now offers an AR try-on feature for lipstick shades. The skin tone filter is integrated into this new update and offers lipstick shades suitable for your selected skin hues.

Related posts

Jelly Nails - The Bright Sheer Manicure Trend Applicable in Different Colors

October 23, 2023

Y2K Nails: Easy Designs for Everyone to Rock the Retro Vibe

August 14, 2023

Aloe Vera Skincare: Harnessing the Power of Nature for Healthy Skin

August 25, 2023

Why Does My Makeup Look Patchy? Skincare Tips for a Flawless Look

August 22, 2023

Pearl Nails: Transform Your Nails into Pearlescent Masterpieces

September 07, 2023

Jojoba Oil for Nails: Discover the Benefits of This Natural Nail Care Solution

August 17, 2023

Aklief vs. Tretinoin – Choosing the Ideal Topical Retinoid for You

August 23, 2023

How to Achieve Stunning Digital Lavender Nails at Home

August 31, 2023

10 Flared Leggings Types for Comfort - Styling Tips Included

October 12, 2023

How to Store Makeup Brushes and Clean Them Effectively

July 20, 2023

5 Funeral Dresses under $50 Suitable as Mourning Attire

October 30, 2023

Helpful Tips to Properly Care For Oily Dehydrated Skin

July 17, 2023

Y2K Makeup Ideas: Reliving Nostalgic Glamour for the Modern Age

August 24, 2023

Hip Bone Piercing: Essential Aftercare Tips to Prevent Post-procedure Complications

July 10, 2023