The $14 Blume Hug Me Natural Deodorant Gets Gigi Hadid's Stamp Of Approval

Mar 18, 2021
01:00 P.M.
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Finding a natural deodorant that doesn’t fail when we need it the most is a real struggle — so when Gigi Hadid found one, she shouts to the four winds. And the good news is that it costs only $14.


Gigi Hadid is, unlike many supermodels, a natural beauty advocate. While pregnant with her first child, she adopted Oliveda, a line of products centered on olive tree extracts. But in her second pregnancy, she took a step further and look for more natural beauty and skincare products.

The new mom shared on her Instagram recently her new love for the natural deodorant BLUME’s Hug Me. The $14 product (for one purchase) is as natural as you can think of — Vegan, Cruelty-free, Paraben Free, Aluminum Free, Alcohol-free, No Added Fragrance, and Gluten-Free. The ingredient list includes probiotics, baking soda, and coconut oil.


“When I got pregnant, I decided to find a good natural deodorant, BLUME makes one that actually works.” wrote Gigi in her IG story.

Apparently, it isn’t only Gigi who is in love with this deodorant. The customer review on BLUME’s website is 4.5 / 5. One of the customers says: “Hug Me is excellent -- no perfume (just smells like plain candlewax), no residue on clothes, and ACTUALLY PREVENTS ODOUR ALL DAY!”


BLUME is a female-founded company (by the two sisters Tara and Bunny) that offers sustainable and natural products for skin, body, and period Care.

But it isn’t the first time that Gigi shares her skincare and beauty picks. In this video for Vogue, Gigi shares her beauty secrets. She walks us through her post-pregnancy skincare and runway-ready contouring.


For instance, Hadid’s cocktail of foundations is a blend of Dr. Jart+ Ceramidin Cream and a touch of a favored Odacité serum. Then come Charlotte Tilbury’s Wonderglow Face Primer and Hollywood Flawless Filter as a prep for makeup. Watch the video above to check her full skincare guide.

“I’m not a pro, I’m only coming on my fourth month of new momhood, but I would just say that we should all try to focus on taking time for ourselves,” says Hadid.