Unpacking Waterless Beauty

Daniella Segell
Sep 02, 2021
11:00 P.M.
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It is no secret that we live in a world where environmental issues are now bigger than they ever have been before. Our natural resources are under pressure, and it is our responsibility to ensure that we are not part of the problem.


However, some industries use far more of the world's natural resources than others. One of these is the beauty industry. There is so much in the beauty industry that requires water use, and for this reason, water is placed under pressure by the industry.

There are ways around this issue, though, and one of those ways is to become part of the waterless beauty movement. Here's what you need to know about it.

What Is Waterless Beauty?


In the production of beauty products, millions upon millions of liters of water are used to ensure that the products are manufactured correctly and can get onto shelves in time for people to use them. The amount of water that goes into production alone is astronomical.

However, the water usage does not end once it reaches the buyers; in fact, this is where a lot of the water in the beauty industry is wasted. Many people use water in their daily beauty routines without even giving it a second thought.


Waterless beauty aims to stop water wastage in beauty routines by providing products and routines that use little to no water each time.

How To Get Involved


Suppose you're thinking about starting your waterless beauty journey but have no idea how you've come to the right place. It will not be easy at first because we are so conditioned to use water for our beauty routines, but it will surely be worth it.

Waterless beauty does not mean that you cannot use any water during your beauty routine, but it does mean that you will need to use far less water than you usually do. This can mean purchasing solid beauty bars or powder products (these use less water in production), or it could mean using a dry shampoo in between wash days so that you go from washing your hair every two days to only washing it once a week.


It would also be helpful for you to find some good oils that work with your skin as these use minimal to no water in production and don't require any water usage from the person using the products.

Why You Should Get Involved


As the world becomes more overpopulated by the minute, the strain on our natural resources is becoming much heavier, and there is no way that the environment will be able to support our way of life for much longer if we don't do our small part to alleviate some of that pressure.

Making small changes to your beauty routine will cause a ripple effect that will result in the pressure being placed on our water supply being alleviated, not to become even more scarce than what it already is.