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Blackpink Star In New Adidas Campaign

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March 11, 2021

The girls are all together again for Adidas. For the second time, the athleticwear brand has tapped the influence of the Korean girl group megastars to participate in their campaign. The newest campaign, “Watch Us Move,” Blackpink sport some seriously cool fits. 

The quartet joins German roller skater Oumi Janta, multidisciplinary dancer Lucia Leonce, and London-based dancer Megan Charles for a gorgeous to showcase the brand’s “Raise Your Voice,” aka “R.Y.V” athleisure collection.

The collection showcased new versions of the Ozweego, Superstar, Choigo, and Forum sneakers and some excellent athletic wear. However, the point of the campaign was to highlight movement, female creativity, and identity.

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Watch Us Move + Raise Your Voice Collection

In the campaign, the girls are seen wearing clothing that reflected their personal style. The girls were a stylish streetwear dream as they killed it, modeling the various offerings that Adidas had to offer. 

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In the imagery for the campaign, the musical quartet posed in front of an orange jungle gym. They wore a collection of t-shirt dresses, windbreakers, crop tops, and more as fans were treated to solo pics of the girls.

Lisa Is Carving A Fashion Career

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For Lisa, the recent campaign adds to her rising career in fashion. The star recently became the global ambassador of designer brand Celine. A first for the brand. Lisa commented on the opportunity, saying:

"To me, Celine is unrivaled, and Hedi Slimane has such a multifaceted talent — from clothing design to photography,"

Lisa, Blackpink

Second Adidas Collaboration

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In the previous campaign with Adidas, the girls joined Yara Shahidi, Pharell Williams, and more for the “Change Is A Tea Sport.” The inclusion of Blackpink speaks to Adidas’ commitment to diversity.

In a statement, Adidas spoke of “Watch us Move” as a celebration of female expression. It’s no wonder that the clothes and shoes provided a cool, comfortable look. We don’t know about you, but we are ready to cop some pieces. 

Where To Shop The Collection

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Speaking of shopping, the pieces Blackpink is wearing are now available on the Adidas website. They are practical and comfy enough to wear around the house and stylish enough to wear outside.

The sneakers are not yet available on the website but when they do, be prepared for them to sell out fast. These sweet kicks will range from $90 to $120. Frankly, we cannot wait for them to drop.

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