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Our Pick: 5 Products We Love From Selena Gomez's Makeup Brand 'Rare Beauty'

HomeBeauty

February 02, 2021

When I heard that Selena Gomez was ready to use her brand to kick unrealistic beauty standards out the door, I knew the products would be right up my alley. ​Needless to say, my first impressions were correct.

As a makeup artist, my goal when crafting a look is never to change but rather to emphasize natural beauty. So makeup that is "made to feel good in, without hiding what makes you unique" always has a space in my kit. 

Rare Beauty has managed to live up to my expectations. In particular, these five incredibly formulated have my seal of approval.

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1. Soft Pinch Liquid Blush No. Joy

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The Soft Pinch Liquid Blush in Joy is a weightless liquid blush is a stunning and versatile peachy tone perfect for everyday looks. The long-lasting formula is an added bonus, especially on hot summer days.

The reason I love it is because of the buildability of the blush as this makes it customisable for every skin tone. It is the perfect product to easily create a soft, healthy flush and even comes in both a matte and dewy options. 

2. With Gratitude Dewy Lip Balm No. Compliment

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As a big fan of the " my lips but better" look, lip balms with a hint of color are always welcome in my kit. However, this one stands apart from the rest.

The hydrating and dewy formula leans more towards a non-sticky gloss. Combined with the buildable nature of the color, this is the perfect product to use when trying to take your daytime work look to night-time chic.

3. Brow Harmony Pencil And Gel

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Brows frame your face, so using the right products to tame them is imperative. Unfortunately, finding good brow product can be difficult and expensive. 

However, the triangular-shaped retractable brow pencil is the perfect tool to create natural hair-like strokes. My favorite part is that it comes with a brow gel that already matches the tone of the pencil so you can set and define your brows without needing multiple different items.

4. Perfect Strokes Matte Liquid Liner

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The most common question people ask me is "how do I create perfect sharp wings?" And my answer is almost always "get a good liner pen."

I then follow my response with recommendations of what I consider good liners. Recently, I find mysef recommending the Rare Beauty liner more and more because its easy-glide, waterproof formula combined with their 1000 bristle brush ensures precise and easy application.

5. Lip Soufflé Matte Lip Cream No. Brave

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This unusual but extremely flattering muted terracotta color is the perfect lippie for an eye-catching but natural look. The air-whipped lip cream feels comfortable to wear and boasts a rich melted-in color.

While liquid lipsticks are great for longevity, they're often drying and thus not my favorite option to use both on myself and on clients. However, I find this formula extremely nourishing and hydrating.

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