Our Pick: The Best Black-Owned Makeup Brands Worth Trying

Jun 19, 2021
08:00 P.M.
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Finding makeup that caters to dark skin tones has always been a real struggle. Fortunately, we now have a myriad of Black-owned makeup brands with innovative and highly pigmented formulas to fill the gap.


For a long time, people of color had little to no representation in the beauty and fashion industry. There was hardly any diversity in the product range, and most of the formulas only catered to fair and lighter skin tones.

But now we’re looking at an all-inclusive beauty space, where people of color (especially women) are running the show. Don’t believe us? Keep reading to discover some of the best Black-owned makeup brands in the market.

Iman Cosmetics


Iman Cosmetics was created in 1994 by the renowned model Iman Mohamed Abdulmajid. The brand prides itself in crafting products that cater to all ethnicities and skin tones, including powder, liquid, and stick formulas.

UOMA Beauty


UOMA Beauty’s founder, Sharon Chuter, launched the brand to cater to all “those who’ve been left out.” This beauty label has everything to please your heart, from highly pigmented color palettes to buildable foundations, lipsticks, mascaras, and much more.

Mented Cosmetics


KJ Miller and Amanda E. Johnson’s initial motive behind launching the brand was to provide nude products to women of color. Over time, Mented Cosmetics has diversified into something far magnificent, with pigmented formulas ranging across foundations, lipsticks, and eyeshadows.

The Lip Bar


If you want to find “easy beauty for every shade,” look no further than The Lip Bar. This vegan and cruelty-free makeup label was launched by Melissa Butler in 2012, offering an exciting range of eyeshadows, foundations, lipsticks, lip gloss, and much more.

Fenty Beauty


Queen Riri introduced us to her beauty pro skills when she launched Fenty Beauty in 2017. Since then, the brand has come a long way to feature products offered in an array of shades to fit and flatter all skin tones.

Pat McGrath Labs


Pat McGrath Labs was created in 2015 by the beauty maestro Pat McGrath. The makeup brand comprises various products, but the eye palettes happen to be one of the most innovative and popular formulas.

Beauty Bakerie


Do you want a taste of delightfully rich baked beauties? The brand was launched in 2011 by Cashmere Nicole and is inspired by her sheer love for sweets. Moreover, the products are so wholesome and aesthetically pleasing that you simply cannot get enough of them.