Pink with a Purpose: Beauty Brands Giving Back for Breast Cancer Awareness Month

From research into breast cancer at younger ages to wellness programs for people in treatment, this year’s campaigns reach well beyond pink packaging. Some even continue into 2027

Every October, several beauty brands line their shelves with pink products in support of Breast Cancer Awareness Month. This year, many are going beyond the color, offering limited-edition products and pledging donations to support hundreds of thousands of people affected by breast cancer

Here’s how some brands are making a difference.

Funding Research

Estée Lauder has released its limited-edition Advanced Night Repair serum bottle featuring a butterfly, which the brand says symbolizes transformation, strength, and hope..

In the U.S., 20% of the proceeds from the limited-edition bottles until June 30, 2027, will be directed to the Breast Cancer Research Foundation (BCRF), with a $288,000 cap. A global research initiative with BCRF was also launched by The Estée Lauder Companies, focusing on breast cancer diagnosed at younger ages.

Also in the U.S., Sephora will be donating $25 from each Healthy Hair & Scalp Kit sold to breast cancer research at Memorial Sloan Kettering Cancer Center, with a minimum donation of $350,000.

Personal Connections

For some founders, the cause is personal. Dermaflash founder Dara Levy, who was diagnosed with stage one breast cancer in 2024, is donating 25% of net sales from the brand’s pink LUXE+ device, sold on its website, to BCRF.

Likewise, breast cancer survivor Laura Geller teamed up with Fran Drescher for the sixth year in a row to donate half of the proceeds from their limited-edition makeup bundle to Drescher’s nonprofit, Cancer Schmancer, this October.

Meanwhile, breast cancer survivor and founder Lauren O’Connell of 3 of Cups is donating 10% of profits from its Shower Mask to BCRF, and another breast cancer survivor and founder, Carly Guerra of Savoir, will be donating $5 from every Breast Wishes Set sold on Ulta.com this month to BCRF.

Support for Patients

Other campaigns are helping those living with cancer. Well People is donating all net proceeds from its Lush Lip Tinted Oil in Wildflower to Lipstick Angels, which offers beauty and wellness services to people affected by cancer.

Tammy Fender is donating 20% of online sales of a special-edition serum to the Living Beauty Cancer Foundation, which provides programs like wellness retreats and yoga for women living with cancer.

And sleep brand Drowsy is giving 20% of sales from its Damask Rose collection to the American Breast Cancer Foundation.

Giving Beyond October

For some brands, the giving continues even after October. This includes LYS Beauty, donating all net proceeds from its limited-edition setting powder in Sincere through the end of the year, and RevitaLash Cosmetics, which will donate a portion of every purchase year-round in honor of its co-founder Gayle Brinkenhoff.

Whether it’s a pink lip oil or a limited-edition serum, these purchases are a simple way to support a cause that touches so many lives.