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Rihanna & LVMH Decide To Close Fenty Fashion House

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Feb 10, 2021
10:00 A.M.
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Darkness sets on the fashion world as Rihanna and LMVH made the joint decision to close the doors on "Fenty Fashion House." The news comes less than 2 years after the label was launched.

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The French company is known as the home to many high-end brands including Louis Vuitton, Dior, Givenchy, Celine, and Fendi. In May 2019, Rihanna paired up with LMVH to launch her own "Fenty Fashion House" as a pop-up store in Paris.

This made Rihanna the first woman to create an original brand at LVMH. Unfortunately, her dream appears to be drawing to an end.

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Fans were already questioning why Fenty had stopped posting via Instagram from January 1. The brand had already stopped its six-to-eight week micro collection drops back in November.

Now the luxury fashion group revealed that they had "jointly made the decision to put on hold the ready-to-wear activity, based in Europe, pending better conditions.” This means that production and distribution for the clothing line, "Fenty Fashion House," is being suspended indefinitely.

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However, LVMH will continue to work with the other divisions of the Fenty empire. In fact, both Rihanna and LMVH will now concentrate on "the growth and long-term development" of Fenty Beauty, Fenty Skin, and Savage X Fenty.

Further details regarding the reasons behind the decision have not been released. However, many assume that the pandemic played a part as it has increased pressure on the global fashion industry.

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