Savage x Fenty Launch New Collection In Time For Valentines Day

Jan 20, 2021
03:25 P.M.
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2021 Valentines Day was never ready for the heat Rihanna just brought with her new Savage x Fenty collection. Gear up for self-spoils, guilty pleasures, and more.


Rihanna’s Savage x Fenty Valentines Day campaign is upon us and with the day of love approaching, it’s not a moment too soon.

Whether you're single or boo’d up, this coming Valentine’s day, Rihanna is here for all, with an approach to the day of love, that includes a bit of self-love too.

Savage x Fenty Valentines Day Campaign


Rihanna modeled her new collection in a sultry collage-style campaign. Page Six reports that she wore $2 million worth of antique diamond and ruby jewels.

She invited along some friends to be apart of the sexy campaign including award Nazanin Mandi, Miguel, Alek Wek, Chinqpink, and Lulu Bonfils in, shot by photographer Dennis Leupold.

Pieces From The Collection


Eager fans can expect four different sultry Valentine's-themed collections from the Savage x Fenty. The recent releases build on last year’s launch including the Linking Hearts lingerie and the men’s underwear and sleepwear.

In the images, Rihanna is captured in the “Candy Hearts” bralette ($39.95), G-string ($22.95), and garter ($39.95). Items from the collections are priced between $12.95 - $79.95.

Savage For The Singletons And The Lovers


“Do that thing that you love the most. Make it all about you and your boo will benefit. If it makes you feel good and makes you feel sexy, then just do it.”

Rihanna says.

Campaign Videos


In addition to the collage-style images for the campaign, fans can also enjoy videos from Miguel, Nazanin, Wek, Chinqpink, and Lulu Bonfils expressing their thoughts on love, guilty pleasures, self-love, and more.

“Love is respect. Love is emotion. Love is peace.”

Alek Wek shares in her “Vday card for my boo” video.

Savage X For Everybody


One of the things you can count on Rihanna to do brings inclusivity whether it’s offering an expansive range of foundation shades or insuring that all genders and sizes are included in her offerings.

Sizes range from 32A to 42DD and XS to 3X. The message here is clear, Valentine’s Day is for everyone and there's a little something for all from the bad girl, herself.