Tennis Champion Naomi Osaka Becomes Newest Louis Vuitton's Global Brand Ambassador

Tennis Champion and fashion lover, Naomi Osaka scores a global brand ambassadorship with French label Louis Vuitton.

Three-time grand slam champion Naomi Osaka had a smashing 2020, winning her second title at the age of twenty-two. She is kicking this year off on a high, as Louis Vuitton’s new global brand ambassador.

World number three on the Women’s Tennis Association (WTA) will appear in Louis Vuitton Spring-Summer 2021 campaign and couldn’t be happier with the partnership.

Osaka Posted About The News On Instagram

Osaka expressed her delight at becoming the new ambassador for the brand, calling it a “full-circle moment.”Having bought her mother an LV bag when she was sixteen.

"Honored to be @louisvuitton newest House Ambassador. Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes."

reads the caption.

Creative Director Of Louis Vuitton Speaks About Osaka

The creative director of Louis Vuitton, Nicolas Ghesquière, says that Naomi is an exceptional woman and a great representative for her generation.

"Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values."

Says Nicolas Ghesquière.

Osaka’s Love For Fashion

Osaka has also expressed that apart from tennis, she has a love for fashion, calling it her “most treasured passion” apart from tennis. She goes on to express her appreciation for the “iconic” brand.

"It is such an honor to work with Nicolas— he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become global brand ambassador is truly a dream come true for me."

Reads the caption

Osaka Using Her Platform To Speak On Pertinent Issues

During the 2020 US Open, the tennis champion of Haitian and Japanese descent used her platform to speak on the Black Lives Matter Movement. Harnessing the power of fashion to bring awareness, throughout the tournament, she wore the names of seven Black Americans who had been unjustly killed by police.

"I'm aware that tennis is watched all over the world, and maybe there is someone that doesn't know Breonna Taylor's story. Maybe they'll like Google it or something."

She told reporters.

Louis Vuitton’s Other Sport Collaborations

In August last year, Louis Vuitton men's announced a collaboration with skateboarder Lucien Clarke, who designed a skate shoe for the label.

The French brand also collaborated with the National Basketball Association (NBA), creating a capsule collection of clothes, shoes, and accessories.