The Low Key Workout Clothing Brand That Has Snagged A Spot In The Closets Of Many Hollywood Stars

Oct 20, 2020
01:16 A.M.
Share this pen

Candid celebrity pictures prove that stars love their off duty athleisure wear. We’ve noticed that one brand keeps popping up in the casual supermodel and star paparazzi snaps.


Up and coming clothing brands usually have their celebrity promotional process on lock. Brands send celebrities and influencers items to model on Instagram and feature them on their pages to build hype.

This marketing formula seems to work for most labels, but a recent celebrity favorite keeps it low key. Read more to explore the hype around the athleisure brand that every Hollywood starlet is obsessed with.

More About Alo Yoga


Alo Yoga is a luxury athletic wear brand that stocks fashionable clothing that is great for yoga movement. Founders created the Los Angeles-based label in 2007 as a way of spreading 'good by bringing yoga to the world.'

Alo Yoga uses its garments as a tool to inspire people to live more consciously and mindfully. The Alo Yoga social media team also continually shares wellness inspiration that is guided by the practice of yoga.

Applying Consciousness To The Brand


People adore this brand for its commitment to making conscious decisions in all its processes. The headquarters is solar-powered and only produces minimal waste, equivalent to that of a small household.

Diversity isn’t an issue at Alo Yoga as the founders continually call for and practice the inclusion of all people. The brand also has a non-profit that offers yoga and mindfulness teachings to children for free.

Celebrities Who Love The Brand


Alo Yoga is a workout and streetwear staple for some of the most famous women in the world. The likes of Jennifer Lopez, Taylor Swift, and Ariana Grande are fans of these fashionable athletic garments.

Their sports bras, bicycle shorts, and leggings are essential items for the signature off duty model look. Supermodels such as Kendall Jenner, Kaia Gerber, and Gigi Hadid all sport these pieces regularly.

Alo Yoga’s Core Messaging


The Alo Yoga Instagram page is free of celebrity endorsements or brand placements, unlike most labels. Instead, they choose to showcase a diverse range of yoga practitioners who fall in line with their mission.

Authenticity is emphasized hugely in how Alo Yoga presents itself and its message to the world. Although the celebrity cosign elevates the fashion-forward brand, it isn’t the main priority for the conscious label.

Related posts

Y2K Nails: Easy Designs for Everyone to Rock the Retro Vibe

August 14, 2023

Y2K Jeans: Styles and Trendy DIY Examples

August 21, 2023

5 Funeral Dresses under $50 Suitable as Mourning Attire

October 30, 2023

Trendy Preppy Hairstyle Ideas for Everyone

August 26, 2023

French Manicure 2023: Top 10 Ideas to Try On Your Nails

October 09, 2023

How to Make Eyeliner Out of Eyeshadow: 8 Life Hacks for a Vibrant & Lasting Finish

September 18, 2023

Pink Chrome Nails in Line with the Barbiecore Trend

September 21, 2023

French Tip Toes: Elevate Your Look with This Chic and Subtle Pedicure

September 10, 2023

Y2K Makeup Ideas: Reliving Nostalgic Glamour for the Modern Age

August 24, 2023

Aklief vs. Tretinoin – Choosing the Ideal Topical Retinoid for You

August 23, 2023

Milk Nails Is a Trending Manicure Type: Stars Who Already Tried It

October 16, 2023

30 Ear Tattoos Ideas for Minimalists

October 26, 2023

Lip Flip: The Benefits of the Procedure & the before and after Results

September 28, 2023

Fulani Braids & Different Ways to Style Them

October 05, 2023