Words like “clean,” “natural,” and “organic” have been increasingly buzzy in the beauty industry as beauty enthusiasts are becoming more conscious about what they’re putting on the skin.
The misconception with words like “natural” is that many people think it immediately means that the product is better or more effective. This isn’t necessarily the case. Choosing products that are labeled “natural” or “organic” is, for the most part, a matter of personal preference as the U.S. Food and Drug Administration (FDA) doesn’t have a definition for these terms.
However, there are still benefits to using “natural” products as they’re mostly ethically sourced. Here are ten beauty brands committed to natural to get acquainted with.
The Tinted Face Oil Foundation is a product checking out. It’s not only “natural,” but it is packed with ingredients that promote healthier-looking skin over time.
Antonym not only promises natural and organic products, but they’ve also got a gorgeous range of colors. Their blush is one to take note of.
The brand keeps itself accountable to the public by keeping a glossary on its site of what it uses and why. In addition to its popular foundation, the brand also has a waste-reducing refillable compact.
Han Skin Care Cosmetics
There are some products that many people who are concerned about how “natural” their products look out for. Some of the common ones synthetic fragrance, parabens, and toxic chemicals which Han stays clear of.
100% Pure Beauty
Au Naturale is free of synthetics, animal byproducts, or harmful chemicals. They have an expansive selection of makeup products to choose from for lips, eyes, cheeks, skin. Included on their list of bestselling products is their All-Glowing Creme Highlighter.
In addition to having no tolerance for potentially toxic ingredients, Lawless was created with the mission to produce highly pigmented, full coverage, and long-wearing clean makeup.
Beautycounter offers makeup, skin-care, and bath and body products. They’ve also got products marketed to men as well as for babies and traveling.
Bite Beauty‘s luxe lipsticks are made with twelve different oils to ensure that you don’t just get a wash of color over your lips, but your in for some nourishing too.