Why Unilever Removed The Word 'Normal' From Their Packaging
Unilever will remove the word "normal" from its brands' packaging and ads because implies a negative connotation. What does that mean to us?
Unilever will remove the word "normal" from its brands' packaging and ads because implies a negative connotation. What does that mean to us?
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According to a study conducted by the company, seven in ten people think using the word “normal” in advertising and product packaging negatively connotates. Previously, Unilever rebranded a skin-lightening cream across Asia because it brewed racial discrimination.
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